What is the Citywide Wayfinding and Signage Plan?
This plan will provide an inventory of existing signage on Torrance city streets and to plan for new, or upgrade existing, wayfinding signage across the city.
A comprehensive inventory and assessment of all traffic and wayfinding signage in the city will help improve mobility, safety, and efficiency for all modes of transportation. The plan will help achieve goals for sustainable travel by emphasizing signage that helps people travel to and from a new Metro Green Line light rail station currently under construction, which will provide improved connections to destinations in the South Bay and across the Los Angeles region. Improved wayfinding will also help enhance the city’s identity and sense of place for residents and visitors alike.
This project is being led by The Office of Economic Development, with support from a team of transportation planning consultants. The project is funded by the Southern California Association of Governments.
Project Timeline
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Fall/Winter 2020: Signage inventory and assessment
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Winter 2020/2021: Public outreach and engagement, identify new wayfinding signs and signs to replace
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Spring 2021: Continued public outreach and engagement, identify funding sources and implementation strategy
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Summer 2021: Final Wayfinding and Signage Plan
What is Wayfinding Signage
Wayfinding signage is placed in public places to help people find their way to a destination. You may have seen wayfinding signage near popular visitor destinations, in downtown areas, or even in the airport or at the mall. Wayfinding signage is designed to help people safely and conveniently reach their ultimate destination and is especially important for those traveling on foot, by bicycle, or on transit.
Why Does Signage and Wayfinding Matter?
Wayfinding signage provides clear, accessible information to all users traveling throughout the city, whether for work or leisure. Specifically, wayfinding signage:
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Helps visitors and residents become more familiar with options for traveling by transit or bicycle or on foot in Torrance and helps them find the best routes to their destination.
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Provides accurate information on mileage and travel time, which is especially helpful in encouraging more short trips to be made by foot or bicycle instead of driving.
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Improves safety by alerting drivers to use extra caution around people walking and biking along their travel route.
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Fosters a sense of place and reinforces the unique identity of a community.
Where should wayfinding be prioritized in Torrance?
Wayfinding can make navigating the city easier and more intuitive, and should be prioritized in the following areas:
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On routes to important destinations
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On key transit routes and near new and existing transit centers, like the Torrance Regional Transit Center
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In places where people are most likely to walk or bike to reach their destination
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In places where people sometimes have difficulty finding their way
How Can I Get Involved in This Project?
Help us identify focus areas for wayfinding in Torrance by contributing to our interactive map – we want to find out what destinations are important to you!
Take the survey and explore our interactive map
For additional questions or feedback, please reach out to The Office of Economic, EconomicDevelopment [at] TorranceCA.Gov ( )or 310-618-5807