California electric utilities, including the Los Angeles Department of Water and Power (LADWP), are teaming up with the California Air Resources Board (CARB) to offer the California Clean Fuel Reward (CCFR), a point-of-sale price reduction of up to $1,500 for the purchase or lease of any eligible new battery electric or plug-in hybrid vehicle from a participating automotive retailer. As of Nov. 17, consumers will be able to purchase an eligible vehicle from an enrolled retailer and receive an instant reduction in the purchase price.
“The goal of the program is to accelerate the number of electric vehicles on California’s roads and highways,” said CARB Vice-Chair Sandy Berg. “The instant point-of-sale price reduction of up to $1,500, along with other programs like Clean Cars 4 All, will help make these ultra-clean cars more affordable, especially for low-income families or those living in disadvantaged communities.”
For consumers, taking advantage of the reward is easy. When making an EV purchase at an enrolled retailer in California, the retailer will simply include the reward in the transaction at the point of sale. There is no need for the customer to do any paperwork after the sale to receive the reward. The CCFR is one of the most straightforward and inclusive rewards in the market, as it is available to everyone in California.
The lists of enrolled retailers and eligible vehicles are available at www.cleanfuelreward.com and will be continually updated as the new retailers and EV models are added.
Southern California Edison is administering the program on behalf of, and in collaboration with, all participating utilities. The CCFR is available to all California residents, regardless of utility provider and participation.
“Californians, and Angelenos in particular, are increasingly interested in switching to EVs. LADWP is excited to partner with CARB and utilities across the state to debut this accessible new incentive,” said Nancy Sutley, LADWP Senior Assistant General Manager of External and Regulatory Affairs and Chief Sustainability Officer. “The Department is planning for the adoption of 500,000 EVs or more in the city by 2028; the addition of CCFR alongside LADWP’s EV charger and used EV rebates ensures our customers have multiple options to finance their EV adoption journey.”
The California Clean Fuel Reward can also be combined with existing post-sale federal, state and local incentives, such as the Clean Vehicle Rebate Project, Clean Cars 4 All, and the Clean Vehicle Assistance Program, to make EVs even more affordable.
The CCFR is funded by electric utilities participating in CARB’s Low Carbon Fuel Standard (LCFS) Program. From its beginning in 2011, the LCFS has helped cleaner fuels displace more than 16 billion gallons of liquid petroleum fuels. The program allows producers of clean fuels, such as electric utilities, to generate credits they can sell to producers with more carbon-intense products. Sales of those credits fund programs such as the California Clean Fuel Reward program.
In addition to accessing the CCFR, applied towards new EVs, LADWP residential customers can apply for EV incentives for used EVs and charging stations through the Department’s “Charge Up L.A.” rebate program. LADWP currently offers up to $1,500 towards the purchase of a used battery electric or plug-in hybrid vehicle, along with a rebate for up to $500 for the purchase of a Level 2 charging station and a $250 rebate for the installation of a dedicated EV meter.
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