WASHINGTON, DC — From ice cream shops to cosmetic stores, from fashion collaborators to ride-sharing programs, some of the country’s most recognizable brands are joining forces with the League of Women Voters (LWV) to help voters prepare for the 2026 midterm elections. By bringing voter registration, election information, and civic engagement opportunities into everyday spaces, partnerships with, among others, Ben & Jerry’s, Lush Cosmetics, Lingua Franca, Eileen Fisher, LOLA, and Lyft, are making it easier than ever for people to connect with democracy where they live, shop, work, and connect. These efforts expand the League’s role as a leading National Voter Registration Day on-the-ground partner and the 20th anniversary of VOTE411, which has connected voters with trusted election information for decades.
Ben & Jerry’s is celebrating the holiday by teaming up with local Leagues across the country to provide voter registration opportunities and ballot information to customers. In tandem with digital promotion, participating Ben & Jerry’s Scoop Shops are inviting Leagues to host in-person voter registration and ballot education events from September 12-20. By meeting people where they already gather, from parents and families enjoying an end-of-summer treat to young people turning 18 and becoming eligible to vote, the partnership makes voter resources more accessible and creates opportunities for community members to learn more about how to participate in the midterms.
Continuing our partnership since 2024, Lush Cosmetics is also opening its doors to local Leagues and shop managers to host voter registration and education events throughout September and October, creating welcoming spaces where customers can register and get information about voting. Local League volunteers, Lush shop managers, and Lush employees are collaborating to design programming that focuses on informing voters about the upcoming midterms, prioritizing meaningful face-to-face conversations with the community about the issues affecting them in this moment.
“Meeting and activating voters where they are is at the heart of our work,” said Celina Stewart, chief executive officer at the League of Women Voters. “Our partnerships with trusted brands allow us to take voter registration and civic engagement beyond traditional spaces and into people’s everyday lives. Whether someone is getting ice cream, shopping for their favorite products, or connecting with a brand they love, we’re creating more opportunities for people to register, get informed, and participate in our democracy.”
“We are thrilled to be partnering with the League of Women Voters on in-store opportunities to bring essential voting resources directly to our customers and communities,” said Carleen Pickard, global social mission director for Ben and Jerry’s. “This creative partnership brings together the knowledge and resources of LWV and the convening power ice cream to activate voters and build an inclusive democracy that works for all.”
“We are partnering once again with LWV, bringing events to over 70+ of our shops across the United States, which will provide our customers with the resources and education they need to make a voting plan,” said Carrie Harambasic, business development and head of Retail West at Lush North America. “With so many critical issues on the ballot, from reproductive, immigrant and LGBTQIA+ rights to free speech, this election is about protecting democracy itself and it's absolutely crucial that we encourage as many people to go out and vote as possible.”
The League is also partnering with several women-focused brands to empower women to get involved civically engaged.
A new partner this election season is Lingua Franca, a brand known for using fashion to spark conversations around the issues and causes that matter. Yesterday, Lingua Franca and influencer Kris & Dave launched a “Vote, Y’all” sweater and T-shirt line to encourage civic participation and raise money for LWV. Today, LWV and Lingua Franca are launching the “Women Power Democracy” sweater line, celebrating women’s civic participation and encouraging engagement in our democracy. The collaboration reflects Lingua Franca’s commitment to civic engagement and its “Give a Damn” motto, which encourages people to care deeply, spark conversations, and turn that care into action.
“At Lingua Franca, we believe fashion can start conversations and inspire action. Partnering with the League of Women Voters on the 'Women Power Democracy' collection is a natural extension of our Give a Damn philosophy, celebrating women, sparking conversations, and encouraging engagement,” said Rachelle Hruska MacPherson, founder at Lingua Franca.
Eileen Fisher launched a digital campaign around Women’s Equality Day encouraging its customers to get involved in civic life and participate in democracy, with additional voter engagement efforts planned throughout the fall.
“We believe meaningful change begins with participation. Voting gives each of us a voice in shaping our shared future, and a strong, healthy democracy makes progress possible on everything we care about - from the well-being of our communities to the health of our planet,” said Lisa Williams, CEO of Eileen Fisher. “At a time when many voters face barriers to making their voices heard, this work feels especially urgent. We’re proud to support the League of Women Voters and its work to empower voters, expand access to the ballot, provide trusted election information and strengthen democratic participation.”
LOLA, the first lifelong brand for reproductive health, has partnered with the League around key civic dates to help its audience register to vote and prepare for the midterms, including sharing content for National Voter Registration Day and other civic holidays in October.
“At LOLA, we believe women deserve transparency and access to the information they need to make informed choices about their bodies and their lives, from knowing exactly what’s in the products they use to having access to non-toxic care. We see civic engagement as a natural extension of that belief,” said Kelly Murphy, general manager at LOLA. “Through our partnership with the League of Women Voters, we’re helping our community access the trusted information they need to participate, make their voices heard, and shape the future.”
Lyft is also partnering with the League to help close transportation gaps that can prevent people from getting to the polls. Through its Lyft Up Voting Access Program, Lyft has worked for more than a decade to provide free and discounted rides to help voters access polling places and voting-related events. This election cycle, Lyft is building on that commitment with discounted rides and support for nonprofit partners, including the League of Women Voters. Lyft says nearly 4 million riders have used its service to reach a polling location, ballot drop box, voter registration drive, or related event.
“Getting to the polls is one of the most meaningful ways we get to shape our shared future, and no one should be shut out of that because they don't have a reliable way to get to the polls," said Jerry Golden, chief policy officer at Lyft. “This program exists because we care about the people behind every ride, and we want every one of them to have the chance to be heard.”
“Partnerships are one of the most powerful ways we can expand the reach of our voter engagement work,” said Adam Ambrogi, chief of external affairs and strategic partnerships at the League of Women Voters. “These brands and organizations are helping us connect with people who may not encounter traditional voter registration efforts, while creating new and meaningful entry points into civic participation. As we approach the 2026 midterms, we want every eligible voter to have the opportunity to register, get informed, and make their voice heard.”
Together, these partnerships reflect the League’s broader effort to reach voters where they are and build a culture of participation ahead of the 2026 midterm elections. Through its network of state and local Leagues, LWV will continue working with businesses, community organizations, and other partners throughout the fall to register voters and connect them with reliable, nonpartisan election information. Voters can visit VOTE411.org to register to vote, check their registration, find election information, learn about candidates and issues, and make a personalized voting plan.
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